RetailMeNot: Online, mobile coupon use explodes

Austin, Texas – U.S. consumers are dramatically increasing their usage of online and mobile coupons. According to the latest Shoppers Trend Report from RetailMeNot and The Omnibus Company, while printable coupons remain the most widely used type of coupon (60%), online coupon usage has nearly doubled (29% compared to 16% three years ago) and mobile coupon usage has nearly tripled in the past three years (10% compared to 4% three years ago).

Ninety-two percent of consumers use some type of coupon. Other notable findings include:

  • It is much more common for those 35 and older to still rely mostly on printable coupons than it is for 18- to 34-year-olds (70% compared to 44%).
  • More than one-in-three (35%) parents use online coupons most often, compared with 26% of those without children.
  • Eighteen- to 34-year-olds are three-times as likely as those ages 35 and older to use mobile coupons most often (18% compared to 6%).
  • The overwhelming majority of respondents (93%) are very likely to use coupons or discounts they receive via email.
  • Women are more likely to use coupons or discounts received via email than men (95% compared to 89%).
  • Coupon users are most interested in deals that offer a specific dollar amount off of their purchase (31%) and are least interested in coupons that offer free shipping (9%).

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