Austin, Texas - RetailMeNot, Inc. has reached a strategic partnership agreement with General Growth Properties Inc. (GGP), a real estate investment trust focused exclusively on owning, managing, leasing and developing retail properties throughout the U.S. RetailMeNot will be the preferred digital coupon provider across GGP malls.
In addition to traditional marketing, the strategic partnership enables RetailMeNot to test new, in-mall marketing formats. RetailMeNot will also begin testing beacon technology that can provide its mobile app users with more dynamic, hyper-targeted offers.
"In 2013, RetailMeNot simultaneously supported consumers' savings needs and retailers' brick-and-mortar sales objectives through in-mall marketing during the holiday shopping season in numerous markets across the U.S.,” said Jim Ballis, senior V.P. marketing RetailMeNot. “We know in-mall marketing helped RetailMeNot continue to build its brand awareness and introduce a larger segment of U.S. shoppers to RetailMeNot's free coupon app for iPhone and Android users. Our strategic partnership with GGP will raise RetailMeNot's profile year-round in premier shopping malls where deal seeking consumers are looking for ways to shop smart and save. We believe this partnership will also drive significant value for GGP's tenant retailers who utilize RetailMeNot to increase foot traffic and in-store sales."