RetailMeNot upgrades app

RetailMeNot, a provider of digital offers, has unveiled an upgraded, redesigned app for iPhone and Android phones.

“Millions of consumers have turned to RetailMeNot to save on virtually everything they buy online and in store. The updated and redesigned RetailMeNot app will continue to provide shoppers with incredible localized offers, and now includes a more personalized savings experience on deals that are relevant to a user's retailer or brand preferences,” Cotter Cunningham, CEO and founder, said. “The RetailMeNot app is helping consumers save while they shop at their favorite stores. Just as exciting, our mobile technologies are helping our retail partners efficiently build their brands, generate traffic and increase sales. It's a win-win.”

Improvements to the RetailMeNot app include better navigation and a refreshed design that the digital offers provider contends makes it easier to access nearby deals, favorite stores and saved offers.

RetailMeNot also introduced three new features accessible from the app's homepage, including Just For You, which lets users check out top offers from their favorite stores; Our Best, which allows users to find the best new deals of the day, now with new visuals; and Popular, which allows users to check out what’s trending in the RetailMeNot community.

The updated app still includes deals and offers from thousands of online and brick-and-mortar retailers; 24/7 verification of thousands of coupons and deals from top retailers; location-aware offers from retailers and restaurants at more than 15,000 geo-fenced shopping areas, airports, universities and event centers; and mobile alerts for relevant deals and special offers from stores.

When signed-in, RetailMeNot members can continue to access coupons across any device. Consumers can save coupons for later use on their desktop, mobile and tablet devices. Additionally, the RetailMeNot app will send reminders when saved coupons are about to expire.

“We continue to believe that improved personalization functionality will lead to a better user experience for consumers who value the relevant, localized offers available to them through the RetailMeNot app,” SVP of product Jag Bath, said. “As we work to feature more of our partners in the RetailMeNot app, the new design and navigation will enable retailers and brands to provide more dynamic offers with richer content and visuals to consumers.”

The RetailMeNot app can be downloaded by visiting iTunes or Google Play. The app will automatically prompt existing users with updates. According to the company, its apps have been downloaded more than 18.5 million times worldwide.


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