San Jose, Calif. -- Retail Next announced today the acquisition of Nearbuy Systems, a provider of location-based Wi-Fi Analytics solutions for retailers. Based in San Mateo, Calif., Nearbuy is the largest provider of in-store opt-in analytics, enabling retailers to enhance one-to-one engagement and personalization strategies.
“RetailNext has invested more than $25 million in R&D to deliver ecommerce-style analytics to physical stores and shopping centers,” said Alexei Agratchev, CEO, RetailNext. “We are growing over 100% year-over-year and have more than 100 large-scale, global retailers actively using the RetailNext platform. We offer the most comprehensive solution for applied big data for for physical retail ─ the most features, data types and data analytics.”
“By incorporating an industry leading opt-in guest Wi-Fi Analytics platform and the deep mobile expertise of the Nearbuy team, RetailNext can offer retailers a proven, measurable and best-practice way to collect and analyze every aspect of data needed to gain a complete view of what happens in their stores,” added Agratchev.