Rite Aid creates VP of brand development and innovation

Camp Hill, Pa. -- David Abelman, a retail veteran with more than 25 years’ experience, is joining Rite Aid as senior VP of brand development and innovation. His appointment is effective immediately.

In this newly created position, Abelman will be responsible for overseeing the continued development of Rite Aid brand products as well as identifying and implementing new innovations to enhance and grow Rite Aid’s business. He will report to Ken Martindale, Rite Aid’s president and COO.

Most recently, Abelman was the CEO and co-founder of Self-Health Nation, a health and wellness omni-channel startup focused on providing nutritional advice and solutions. Prior to that position, he was executive VP and chief merchandising and marketing officer for A.C. Moore Arts & Crafts Inc. He has also held senior-level marketing and merchandising positions with Michaels Stores Inc., Office Depot Inc. and Daymon Worldwide.

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