Rockport taps Demandware for e-commerce platform

Woburn, Mass. -- Demandware announced that Rockport has selected Demandware Commerce as its new e-commerce platform.

Replacing its legacy ecommerce solution, Rockport chose Demandware Commerce for its efficient and flexible on-demand model and the ability to gain more control over their overall merchandising and marketing initiatives. New features of the re-launched Rockport.com site will include enhanced customer profiles, trend-driven merchandising, ability to compare selected shoes and send to a friend for help in choosing from multiple styles and product ratings and reviews to name a few.

"Working with a partner who could give us control over our ecommerce initiatives and support our growth strategy was a key factor in our overall decision,” said Peter Shea, head of e-commerce, Rockport, Canton, Mass. "Demandware provides the perfect combination of powerful e-commerce functionality and operational efficiency that will allow us to focus on growing the channel. This implementation will immediately take our e-commerce operations to the next level and enable us to keep up with the increasingly sophisticated demands of today’s consumer.”

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