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The RoomPlace extends partnership with Blueport Commerce for site redesign, microsites

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Waltham, Mass. Furniture retailer The RoomPlace has extended its multi-year partner with Blueport Commerce, which will provide the multichannel retailer with a site redesign and create new microsites for targeted product categories that will bring the in-store shopping experience to online customers.

The RoomPlace renewed the Blueport partnership to drive continued expansion of its national online presence and to offer a seamless multichannel experience for its customers. The RoomPlace site redesign will include dynamic new merchandising features, a streamlined shopping cart, customer reviews and numerous user-experience enhancements.

Following the site redesign, Blueport will develop a series of microsites, the first of which will be for The MattressPlace, a dedicated bedding showroom opened by The RoomPlace in 2009.

Blueport will also develop a comprehensive e-mail marketing program that will help The RoomPlace effectively target consumers and drive in-store and online traffic.

“Over the past five years, Blueport’s expertise with big ticket e-commerce and understanding of our unique business opportunities has helped The RoomPlace take advantage of the online channel in driving product sales,” said Geoff Maxwell, chief operating officer, The RoomPlace. “Expanding our relationship with Blueport will help us to grow our brand reach nationally, a key business strategy for helping us to succeed in the competitive furniture market.”