RSR Research: Home Depot tops in digital gift cards

Walnut Creek, Calif. -- The Home Depot comes in first in a new ranking of retail digital gift card offerings. Retailers with the highest overall digital gifting scores in  a new RSR Research benchmarking report, “Digital Gift Cards: The Good, The Bad, And The Ugly, are The Home Depot, Sephora, Starbucks, Dunkin’ Donuts and The Cheesecake Factory.

This is third annual digital gift card report RSR Research has conducted and The Home Depot has been ranked number one each time.  RSR found that, as a whole, digital gifting experiences are improving. According to the report, retailers with the best rankings have recognized that digital gifting is different than traditional online product sales, and as a result have streamlined the checkout process to include fewer screens, offer rich personalization capabilities, have convenient card management on mobile devices, and have strong and responsive customer service departments.

“This year we really raised the bar in terms of the evaluation criteria, focusing on truly exceptional experiences, said Nikki Baird, managing partner of RSR Research. “We commend The Home Depot and each of the category winners for continuing to outpace the competition when it comes to digital gifting.”

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