Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.
Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.
"Innovative marketing strategies that combine content and commerce are my passion. It has driven and defined my career," said Domeniconi. "I believe there are endless opportunities for imaginative ideas to develop experiential content that will change how we shop. I am excited to join the team and bring these to life at Rue La La."