Warrendale, Pa. -- Teen apparel retailer rue21 has unveiled a new retail concept, rueGuy, with stores in Shore, N.Y., Harlingen, Texas, and New Boston, Ohio. The company plans to open an additional four locations by the end of August, and is on target to open approximately 20 rueGuy stores by yearend.
The 6,000-sq.-ft. rueGuy format has an expanded men’s department, with a broader product assortment and more selling space than a traditional rue21 store. The new format also has a different look than rue21, and features open ceilings, a new layout, and design elements selected to appeal to a male customer while complementing the look and feel of the girls’ departments. Updated signage and lighting elements, polished floor and new fixtures provides the entire store with a dynamic and fresh new look.
“We look forward to growing our already successful guys business with this new store format that will allow us to deliver an expanded assortment of merchandise and accessories to our male customers,” said Bob Fisch, president and CEO, rue21, which operates 959 stores in 47 states. “While we originally went into the design process focused on building the guys business, we are confident that the new store layout, colors and fixtures will improve the shopping experience for all of our customers who are seeking the latest trends at competitive starting price points. We see this as just the beginning of building a new store format for the future."