WARRENDALE, Pa. — Teen apparel retailer Rue21, opened its 900th store on March 21 in the Southern Hills Shopping Center of West Plains, Mo. The 5,000 sq. ft. store is the company's 21st location in that state.
Rue21 has successfully opened over 500 stores in the last five years. The company expects to open another 125 stores in 2013 and has opened 23 stores so far this year. The company intends to open its 1000th store in the fourth quarter of 2013, and the company's long term plan is to grow the chain to over 1700 stores in the United States.
Commenting on the store opening, Bob Fisch, Rue21's CEO and president, stated: "Not many companies are able to open their 900th store and their 1000th store in the same year, but we are on target to accomplish that goal. I am extremely proud of our associates who make this tremendous store growth initiative possible, especially our real estate, construction and operations teams. Beyond new store openings, we have many strategic initiatives for 2013 and beyond to take this company to the next level of its growth, including e-commerce, and we are looking forward to the possibilities ahead of us."