Safeway calls on employees, customers to take pledge for a better life

PLEASANTON, Calif. — Safeway is calling on its associates and customers to take simple steps toward a better life.

The company has launched the "Heart of Safeway Pledge" as a personal call-to-action to take simple, everyday steps – such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods – that benefit pledge-takers and their communities.

The first 25,000 participants to make a personal pledge will be rewarded with a store coupon for $1 off fresh produce. For each pledge, The Safeway Foundation will donate $1 to benefit Feeding America and Food Banks Canada, contributing up to $25,000 to hunger relief.

"Imagine if every employee and shopper took the pledge – the net effect would be far greater than anything we could accomplish on our own," said Larree Renda, Safeway EVP and chair of The Safeway Foundation. "As a neighborhood store, we're already a part of people's daily lives, and our corporate social responsibility commitments are truly the 'Heart of Safeway.' We see the pledge and coupon as our opportunity to inspire people to take actions and make purchases that directly benefit them and add up to a greater good."

The "Heart of Safeway Pledge" is located on the company's new CSR website Those wanting to make a difference should simply log on to create a custom pledge or choose from suggested options. All participants who make their "Heart of Safeway Pledge" from Oct. 2 through Oct. 31, 2012, will also be entered for a chance to win one of fifty $100 Safeway Gift Cards.

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