Safeway, Chevron fuel up a new loyalty partnership

PLEASANTON, Calif. — Safeway's Vons division has partnered with Chevron for a joint fuel loyalty program. Customers who earn gas rewards by shopping with their VonsClub card at Vons stores and their ValuePlus card at Pavilions stores will now be able to use their rewards for up to 20 cents off per gallon when filling up at participating Chevron and Texaco branded locations in Southern and Central California.

"Safeway listens to our shoppers and we understand the importance of stretching their grocery dollars and saving at the pump," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with Chevron, we're able to thank our customers with an innovative rewards program that makes these two frequent and critical purchases even easier and more affordable."

Under the joint reward points program, for every 100 points earned by shopping at Vons and Pavilions stores, customers receive a 10 cent per gallon gas reward.


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