Safeway Has Ambitious ‘Lifestyle’ Plans

San FranciscoSan Francisco, Safeway plans to convert 300 of its stores to its new, more upscale “lifestyle” format by the end of 2005, according to a report in The East Bay Business Times. The format features such enhancements as subdued lighting, faux hardwood floors, rich wood-veneer display cases and home departments. Safeway has opened 142 stores in its lifestyle mode since January 2004.

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