Safeway names new president

PLEASANTON, Calif. — Safeway has named Robert Edwards president of the company. Edwards has served as Safeway's EVP and CFO since 2004.

Edwards, 56, will have overall responsibility for the company's retail operations, marketing, merchandising, corporate brands, manufacturing, distribution and finance functions.  He will continue as CFO until a successor is named to the position.

"Robert is one of those unusual executives with a strong command of both the financial and operational sides of our business," said Safeway chairman and CEO, Steve Burd.  "His deep engagement with our operations and marketing units while he has been CFO will make for a seamless transition to Robert's new role. His assumption of these new duties provides me an opportunity to concentrate more of my time on innovation and a range of strategic initiatives that will drive core and non-core business growth in the long term."

The company also announced that Larree Renda, 53, EVP, will assume additional responsibilities for real estate (including property development centers) and information technology, which adds to her current duties managing human resources and labor relations, strategic initiatives, corporate social responsibility, government relations, public affairs and Safeway health.  

Before joining Safeway, Edwards served as EVP and CFO at Maxtor Corp., and was SVP, CFO and CAO at Imation Corporation. Prior to that, he had a 20-year career at Santa Fe Southern Pacific Corporation and its affiliates.  He currently serves on the Boards of Blackhawk Network Holdings, Inc., Casa Ley, S.A. de C.V., Safeway's joint venture in Mexico, and KKR Financial Holdings LLC.

Renda began her career at retail with Safeway in 1974. After progressing through the store ranks, she joined the corporate team in 1991 as VP retail and advanced through a succession of more senior leadership roles to her current position as EVP. Renda chairs the Safeway foundation board of directors and serves on the board of Casa Ley.  She is also on the board of HSBC finance corporation and HSBC North America Holdings Inc. Renda is a trustee on the national joint labor management committee.

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