New York – Saks Fifth Avenue Off 5th has launched an e-commerce site that gives shoppers visibility and accessibility to shop for items that may have limited distribution and only in select stores nationwide.
In addition, the e-commerce site will offer customers access to Salon Z, a plus-size women’s program not available in all stores.
The site is designed to reflect the experience of in-store shopping and modeled after the loft-like, bright, open atmosphere of Saks Off 5th stores. Customers will have more control over their filter options, they will be able to hover over product images animated through multiple views of the item, and full-screen zoom is available for all products, among other features.
Online promotions will mirror in-store promotions with new offerings daily. There will also be specialized offers and exclusive merchandise for top customers. In addition, the site will include FashionFix events, which will migrate from Saks.com to Saksoff5th.com. FashionFix is an additional space that provides exceptional deals on non-outlet premier designer products through curated flash sales.
Customers will also be able to sign up for emails to learn about current promotions, in store events and connect to social media channels such as Facebook, Twitter, Instagram and Pinterest.
"This is a significant milestone for Saks Off 5th as the company rounds out our omnichannel offerings,” said Robert Wallstrom, president of Saks Fifth Avenue Off 5th. “In addition to our 70 nationwide stores, the e-commerce site is yet another platform through which we can provide our curated off-price shopping experience. We want it to be the Saks of the off price world, a true extension of the brand."