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New York -- Saks Fifth Avenue Off 5th has launched its first e-commerce site, saksoff5th.com, on the Demandware platform. The new site is a significant milestone in the company’s omni-channel strategy, which will also include mobile and tablet commerce and digital integration with stores.
The new site features a sleek design and online shoppers have access to Saks Off 5th loyalty programs, email promotions and in store and online events, as well as a customer care team 24 hours a day. Consumers are able to connect to the retailer through social media channels, such as Facebook, Twitter, Instagram and Pinterest.
“The off-price business is an important part of our overall strategy. With Demandware, we quickly opened up Saks OffF 5th online, providing customers with new ways to engage and shop with us,” said Michael Burgess, president of Saks Direct. “Now, consumers have the same sophisticated shopping experience online that they are used to in-store. We plan to continually enhance the experience with new features, such as buy online and pick up in store, look online and find in-store, as well as the option to shop through mobile and tablet devices.”
Saks Off 5th worked with Demandware Link solution partner, SapientNitro, a division of Sapient, for site implementation and services.