New York - Saks Fifth Avenue is launching a user-generated content hub on Saks.com called #SaksStyle. Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.
The #SaksStyle hub will collect content from Instagram, Twitter, Facebook and Tumblr to aggregate photos and create a shoppable social sharing platform, with shoppable selfies that allow customers to purchase items they see other customers displaying.
"We are creating a community where our most style savvy customers can engage, shop looks within the photos on saks.com and be inspired by the fashion point of view of others," said Qianna Smith, director of social media. "Our goal is to connect customers with similar interests in the most dynamic way possible, which meant breaking new ground by encompassing four of the most prominent social networks into one cohesive hashtag photo sharing experience."
A curated selection of images submitted by users will be populated on the hub on a daily basis. Visitors will have the ability to sort by popular and trending images — making it easy to see which user photos have received the most likes and comments. Customers will also be able to sort through images based on a specific product category.
In an effort to continue the omnichannel experience, all Saks Fifth Avenue women's ready-to-wear and contemporary departments will have vinyl decals in the fitting rooms, to allow customers to instantly share products.
Saks says the goal of the #SaksStyle hub is to reinforce Saks' innovation in both the retail market and in social media by creating a sense of community within its customer-base with an expanded notion of the shopping experience. By compelling shoppers who actively participate in social media with an inclusive avenue, it is designed to strengthen loyalty and broaden Saks' online visibility to a whole new range of consumers.