Sam Edelman lands Kate Upton for fall campaign

Clothing and shoe retailer Sam Edelman’s upcoming fall advertising campaign will feature supermodel Kate Upton.

This season is Upton’s third as a model for the company. The campaign will be the first to advertise for Sam Edelman’s line of apparel, and features shots of Upton by Mert Alas and Marcus Piggott, who photographed her in London.
“This campaign reveals Kate in an intimate one-on-one moment,” said Sam Edelman, designer, founder and division president for the Sam Edelman Division of Brown Shoe Company. “With the launch of our apparel line this season, we can dress her from toe to head but sometimes all she wants are her Sams.”

Sam Edelman’s move into apparel comes in the company’s tenth year, after focusing largely on shoes before expanding into accessories and outerwear two years ago, when it also introduced a juniors line.


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