KANSAS CITY, Mo. Sam's Club has been named the official supplier of the Kansas City Barbeque Society, the world's largest barbeque organization, KCBS announced.
"We are very excited to be working with Sam's Club and integrating them like never before into the world of competition barbeque," said Carolyn Wells, executive director of KCBS. "Sam's Club has long been a preferred choice of barbeque teams throughout our network, but this new relationship will bring additional benefits to the entire industry as we team up to promote 'America's Cuisine' and help educate grillers nationwide on barbeque tips, techniques and food safety."
As part of the agreement, Sam's Club will become a presenting sponsor at half a dozen of the barbeque industry's major events, including the Jack Daniel's World Championship Invitational BBQ in Lynchburg, Tenn. Additionally, Sam's Club will provide prizes throughout the season and for the prestigious KCBS Team of the Year competition series in 2010.
"Teaming up with KCBS is the perfect complement to our industry-leading meat and fresh departments and will give us an opportunity to show our support while helping the competitors save on their competition needs," said Robert Fields, senior director of meat and deli for Sam's Club. "We are very excited about the season and to work with the teams, vendors and restaurant owners as well as budding enthusiasts and long-time fans."
KCBS and Sam's announced that they will soon launch a "Club Competition and Expo" that will be held in the parking lots of select Sam's Club locations throughout its regional districts. The Expos will feature educational sessions and live-grilling demos to help Sam's members learn more about the "low and slow" method of barbequing, as well as other tips and techniques from barbeque pros. Additionally, Sam's Club members will have the opportunity to sample championship-style barbeque and get hands-on advice and experience from barbeque suppliers on the latest products in the BBQ industry.