SAP report: Top IT Trends in Retail

New York -- Four broad IT trends — Big Data, social media, seamless retailing and disruptive technologies — are transforming the way retailers conduct business and engage with consumers, according to a new study by SAP.

The study notes that the four trends all share a common theme: Retailers need to understand their customers more intimately than ever before.

To read the full report, which includes overviews and analysis of each key trend,