Western grocer Save Mart Supermarkets plans to increase its shopper relevance by implementing new technology that ensures the operator of 221 stores prices more strategically, consistently and competitively.
Save Mart recently entered into a multi-year agreement to use Revionics' SaaS-based price optimization solution and its advanced analytics services, including the key value item (KVI) analysis and store cluster analysis tools.
Save Mart will be using the price optimization tools to better align its pricing strategies and tactics with local shopper behavior to ensure the stores have the right KVIs by market and price more strategically, consistently and competitively.
“We welcome Save Mart as a customer and look forward to helping them adopt more localized, consistent and competitive pricing,” said Marc Hafner, Revionics’ CEO. “In today’s hyper-competitive retail environment there is no room for error when it comes to pricing and promotions. Our industry proven science-based solutions help ensure that retailers offer the right price, at the right time to the right shopper.”
Save Mart Supermarkets operates 221 stores under the banners of Save Mart, S-Mart Foods, Lucky and FoodMaxx.