Hoffman Estates, Ill. -- Sears and Kmart stores are debuting “mobile shopping walls” in high-traffic areas to reach customers who are traveling or on-the-go during the holiday season. The walls, which feature top toys from Sears and Kmart, provide Quick Response codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.
The Sears Toy Shop mobile walls are features in select malls across the country. The Kmart Fab 15 walls will also be accessible in movie theater lobbies in major markets, such as Boston and Los Angeles. Additionally, shoppers can find the Sears and Kmart mobile walls in airports in Chicago, Dallas, Denver and Puerto Rico, and at bus shelters nationwide, so that customers can transform their wait time into productive time.
The virtual shopping destinations allow customers to use QR codes to identify product information, imagery and pricing to make purchases from airports, malls, movie theaters and bus shelters around the country.
"Our mobile shopping walls are not only convenient because of their unexpected locations, but they offer easy shipping options as well," said Julia Fitzgerald, chief digital engagement officer, toys and sporting goods for Sears Holdings. "Our goal is to make holiday shopping so simple that customers can find the perfect gift while they are traveling or going about their daily lives, and have them waiting at their doorstep when they arrive home."
Last month, Sears began rolling out Apple iPads and iPod Touch devices in nearly 450 Sears and Kmart stores for associates to help customers check inventory, access product information and order products online from anywhere in the store.