Sears debuts new omni-channel fast fashion format in April

Hoffman Estates, Ill. – Sears is launching Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, in the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.

To celebrate the launch of Now + Here, Sears will host a virtual event, followed by a live fashion chat with celebrity Brooke Burke-Charvet at Searsspringfashion.com on April 14. Shoppers and members will be able to register at Searsspringfashion.com and invite their friends to the event that will include a virtual runway show experience, behind the scenes video, new product lookbook and live shopping of all the looks throughout the show. During the live chat, Burke-Charvet will share her best fashion tips, answer guest questions and offer style advice to registrants. Shop Your Way members will also get special access to view a unique style video created by Brooke. Live updates will be posted throughout the event on SearsStyle.com and Shopyourway.com.

"Today's fashionista lives a digital lifestyle that is part of everything she does, including how she shops," said Shela Field, chief marketing officer of Sears. "Launching the Now + Here shop with a virtual fashion event not only gives her a front row seat to the launch, it takes her inside to experience and purchase the product in a whole new way. It also showcases our integrated approach and focus on shopping made fun and easy."

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