Sears, Kmart enhance omni-channel customer experience

Hoffman Estates, Ill. – Sears Holding Corporation is launching a number of enhancements to the in-store, online and mobile customer experience offered at its Sears and Kmart banners for the holidays.

Employees and Shop Your Way loyalty members are loading photos, announcing secret sales and sharing their favorite products from local Kmart and Sears stores on the local store pages of Store pages also allow customers to download e-coupons and obtain local deals.

In addition, Sears and Kmart are offering features including:

  • Member-only pricing and free home delivery from stores.
  • Lease-to-Own program, available now at Sears and on Nov. 22 at Kmart stores nationwide.
  • SHOPsears tablets at Sears that help associates and customers find inventory, sizes and pricing, read reviews on products and speed up the checkout process.

"We are steering two of America's most storied brands to a new era when people have fundamentally different expectations about how they shop and are looking for ways to build relationships with their local stores both physically and online," said Leena Munjal, senior VP customer experience and integrated retail, Sears Holdings. "As we become a more member-centric organization, we are connecting associates and Shop Your Way members on a local level to products and exclusive shopping perks that make shopping fun."

More Marketing News

Login or Register to post a comment.