Sears and Kmart stores are joining the still growing list of retailers that will open Thanksgiving Day in the hopes of luring Black Friday shoppers early.
Kmart will open for 41 straight hours, starting at 6 a.m. Thanksgiving Day to 11 p.m. Black Friday. Sears will open doors starting at 8 p.m. Thanksgiving Day to 10 p.m. Black Friday, with more than 1,000 doorbusters available until 1 p.m. Friday afternoon.
Meanwhile, Shop Your Way members will be able to buy gifts online, including via corresponding apps, and can have family or friends pick them up free at any Sears or Kmart store.
"Sears and Kmart have been leaders in integrated retail, delivering convenient options to create a more rewarding shopping experience for our members, while blurring the boundaries between offline and online shopping," said Leena Munjal, SVP customer experience and integrated retail, Sears Holdings. "Our Shop Your Way members have the option to shop anytime, anywhere and anyway they want — especially during the busiest shopping weekend of the year."
Kmart has opened Thanksgiving Day for 22 years. Sears opened its doors for the second time on Thanksgiving Day last year and said it received an overwhelmingly positive response from members and customers who took advantage of shopping Black Friday deals early.
According to parent company Sears Holding, stores are staffed with seasonal associates and those who have volunteered to work.
Sears and Kmart stores in Massachusetts, Rhode Island, Maine and Puerto Rico will not be open Thanksgiving Day, per their respective state laws. Stores in Maine, Rhode Island and Massachusetts will open at 12:30 a.m. on Nov. 29. Puerto Rico stores will open at midnight on Nov. 29.