Sears offers personalized back-to-school assistance — online, in-store and mobile

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

Shop Your Way members can also digitally browse products, create catalogs, poll friends and have kids create wish lists. In addition, the personal shopper feature from Shop Your Way allows members to get free personal shopping advice from shopping experts across a broad range of product categories.

Sears has also produced an online video series called “Back to School, Back to Wha?!” The videos are viewable at and offer the latest style trends like floral prints, mix-and-match fabrics for layering, varsity prep, and plaids.

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