Sephora launches new social shopping platform

San Francisco -- Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps. Shoppers will be able to upload photos, tag the products they use, and give helpful tips on how they achieved the look.

"Our beauty lovers are gathering and sharing beauty tips across a variety of social properties like Instagram and Pinterest, as well as our blog and beauty community site," said Julie Bornstein, executive VP, chief marketing and digital officer at Sephora. "So we took what we admire as social users to the next level by developing and integrating our newest social site, Beauty Board, into our experience.”

Bornstein explained that Sephora shoppers can now share looks or hauls, and tag all of the products they used to make shopping easy for the entire beauty community.

“Best of all we designed Beauty Board to seamlessly connect with our clients' other social platforms, providing an informative and social shopping experience for all," she said.

Using their current account information or signing up for a new account, customers will be able to create their own social accounts on Beauty Board that will allow them to upload and tag their own beauty images.

The new platform will simultaneously launch on desktop and mobile at the same time, making it easy for users to upload their photos via their mobile devices.


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