Sequential Brands appoints new CMO

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands which include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.

In addition to his role as CMO, Spencer will continue to work with longtime clients Shawn Carter Enterprises and Sean "Diddy" Combs under his own agency Brand Matter, a subsidiary of Sequential Brands Group.

"We're thrilled that Jameel Spencer has chosen to join Sequential. Jameel is a highly regarded, strategic marketer, and having him on board will significantly help us capitalize on our momentum and ensure the success of our brands," said Shmidman.

Spencer has served as president of Blue Flame Marketing + Advertising and CMO at Bad Boy Worldwide Entertainment, where he oversaw all of Sean "Diddy" Combs' portfolio of brands as well as corporate clients including Calvin Klein, Anheuser Busch, RJ Reynolds, Perry Ellis and Microsoft.

In 2005, he left to join Shawn Carter Enterprises as CMO of Rocawear, where he was responsible for all marketing efforts for the apparel brand, as well as an integral contributor to crafting Shawn "Jay-Z" Carter's personal brand and associations with corporate partners.

"I'm honored and excited to be working with Yehuda and the management team to take Sequential's brand portfolio to the next level. I am confident that my background and experiences will add significantly to the platform," said Spencer.

Most recently, Spencer served as EVP of global marketing at Iconix Brand Group, which purchased the Rocawear brand in 2007. Spencer was directly responsible for the marketing efforts of Rocawear, Artful Dodger, Starter, Starter Black, Ocean Pacific, Umbro, Zoo York, Sharper Image, Billionaire Boys Club, Icecream, Ed Hardy, Ecko, Marc Ecko Cut & Sew, Modern Amusement and Roc Nation.

Spencer began his career in media with sales and marketing director positions at Vanguard Media, Vibe and Blaze magazines. He graduated from Rutgers University with a bachelor's degree in political science and marketing.



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