Shell launches social contest for loyalty members

Houston - Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program. Consumers are encouraged to think creatively about how they might be able to demonstrate their experience with and understanding of the program, as Shell will be selecting one weekly winner per week, along with a grand prize winner, first runner-up and second runner-up whose entries best convey the features and benefits of the FRN program.

From Jan. 31 through March 14, FRN members are invited to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the FRN program. To be eligible for a prize, each entry must be tagged with the official How I FRN Contest hashtag: #HowIFRN, and must also be accompanied by a brief caption describing how the FRN member uses or plans to use the FRN program to save.

"We're excited to see the creative and cost-effective ways our customers interact with the FRN program," says Jim Perkins, North American marketing alliance manager at Shell. "As we start out the new year Shell knows that saving money is a top priority, and we're excited to provide the opportunity for drivers to win big just by showing us how they save through the program."

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