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Shoe Carnival names e-commerce head, to accelerate omni-channel

Evansville, Ind. -- Shoe Carnival said Thursday it has named Kent Zimmerman as VP e-commerce, effective June 3.

Zimmerman, who comes to the footwear retailer from global systems integration and solutions provider Optaros, is charged with overseeing Shoe Carvinal’s e-commerce and omni-channel strategies.

“We believe Shoe Carnival has a tremendous opportunity to grow our e-commerce and overall omni-channel presence in the family footwear industry,” said Cliff Sifford, president and CEO. “

Zimmerman also spent seven years with The Finish Line to help build and grow its direct-to-consumer business, as well as lead design and development efforts of its omni-channel inventory systems.