Shop Your Way expands rewards program

Sears Holdings’ Shop Your Way membership program and social shopping community has expanded its rewards program with the addition of more than 50 brand-name partners, which means members will be able to earn rewards through more places than ever.

"Members are already shopping for many of these products and services and now they can be rewarded for it," said Eric Jaffe, SVP of Shop Your Way. "Our goal is to make it easy to earn rewards wherever you shop, and our growing partner network shows we are poised to deliver."

Shop Your Way partners include Burger King restaurants, Groupon, Avis Car Rental, Hearst Magazines, Budget, 1-800-FLOWERS, Red Envelope, LifeLock, ScoreBig and Shoney's. Examples of everyday discounts and rewards include $25-$50 in points back on services; up to 10% back in points on events and entertainment tickets; and 2% or more in points at thousands of restaurants.

Partners also frequently present limited-time member promotions, above their regular offers. For example, Burger King restaurants just launched a limited-time "Burger Back" promotion that gives members up to $10 ($12 for VIPs) in Shop Your Way points on one purchase using their eligible Visa or MasterCard through July 31 (may only be redeemed once per member).

"It's like getting one entire Burger King meal back in free points," Jaffe added.

Burger King restaurants are among the partners contributing to Shop Your Way's expanded rewards offering via the Card Link program; members register their eligible Visa or MasterCard debit or credit cards one time, then automatically earn points every time they make a qualifying purchase with a participating partner. Rewards earned from either program can then be redeemed on millions of products at

Members will also be able to purchase any Groupon deal featured on — including all of the same localized offers they're accustomed to seeing — and they'll automatically receive 5% back in Shop Your Way points. Hearst Magazines is offering specially priced one-year subscriptions to magazines such as Good Housekeeping, Woman's Day, Cosmopolitan, Esquire and Car & Driver at, and members earn 4,999 points ($4.99) for each subscription purchased.


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