Shopatron names new CFO

SAN LUIS OBISPO, Calif. — Shopatron, the flexible fulfillment company, has announced the appointment of Dave Morrison as its CFO.

Before joining Shopatron, Morrison served as CFO at, an online marketplace and comparison-shopping site. At Morrison directed all financial and administrative activities and managed the company's acquisition by Market America Worldwide in December 2010. Previously, he spent four years as CFO at Heller Ehrman, a large international law firm. Morrison was also the CFO of Consolidated Freightways, a publicly traded shipping and logistics company with revenues over $4 billion.

"Dave is an accomplished financial professional and is a tremendous asset for a high-growth company like Shopatron," said Shopatron founder and CEO Ed Stevens. "He brings a wealth of experience and knowledge in the internet retail space and in logistics, which is a perfect combination for Shopatron and our leading cloud-based order management solutions. Best of all, Dave is a perfect fit for Shopatron's world-class customer experience culture."

Shopatron services more than 1,000 brands and 20,000 retailers in 40 industries worldwide. For more information about Shopatron, visit

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