Shopko launches fashion blog

Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.

The operator of more than 330 stores in 21 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions has grouped merchandise to create an easy shopping experience. Overhead signs show complete ensembles and shoppers can take an in-store handout for reference. The fashion blog at is updated weekly. And the retailer will make even more inspiration and information available via its Facebook, Pinterest and Instagram channels.  

"Women want to feel confident in their fashion choices and get a great value at the same time. We're thrilled to introduce TREND.spire as a way to provide styling inspiration using the on-trend merchandise Shopko carries," said Jill Soltau, president and chief merchandising officer. "Fashion is an attitude, not an age, and we're proud of the relevant merchandise we offer our customers. Both new and long-time customers will be thrilled with the variety of on-trend looks available at Shopko and will appreciate a little guidance to pull her perfect look together. All at a great value that our customers expect from Shopko."

Shopko is owned by an affiliate of Sun Capital Partners, a leading private investment firm focused on leverage buyouts, equity, debt and other investments in market-leading companies.



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