Atlanta - Shopko has selected Innotrac and Micros as its new e-commerce solution. The Shopko e-commerce site is powered by Micros on the front end with Innotrac's OMS, CRM, fulfillment and business intelligence on the back end.
The Shopko website will have a new look based on customizations with the Micros platform. Shopko's order fulfillment will be located in one of Innotrac's Ohio locations, allowing the retailer to reach the majority of the U.S. population within two days using ground shipping. Innotrac will also provide customer care out of its call center in Pueblo, Colo.
"Shopko has very aggressive plans for growing our ecommerce business, and changing the way our customers interact with us digitally," said Mike Sidders, Shopko's VP of e-commerce. "We're confident Innotrac and Micros are the partners to help us deliver that growth. We're very pleased with our engagement, and see substantial opportunity to better serve our customers now and in the future.”