Washington, D.C. -- Shop.org’s holiday 2012 online sales forecast, released Tuesday, expects sales to grow 12% over last holiday season to as much as $96 billion. Last year, according to the Dept. of Commerce, e-commerce sales grew 15% during the months of November and December.
“Online retail has been a bright spot for years and we don’t expect that trend to change anytime soon, especially with the growth in mobile,” said Matthew Shay, president and CEO of the National Retail Federation, of which Shop.org is a division. “Aside from the convenience, shoppers look to the holiday season to take advantage of retailers’ increased digital offerings. In addition to enhancing the site experience, retailers have spent the year investing in optimizing their mobile and social platforms, just what holiday shoppers are looking for.”