Chicago -- ShopperTrak has acquired ReTel Technologies Inc. (ReTel), a Silicon Valley-based provider of hybrid video-auditing solutions and advanced shopper analysis.
ShopperTrak will integrate ReTel’s technology with its managed service to deliver an unprecedented level of shopper insights to retailers. Once available with ShopperTrak’s core offerings, the new capabilities will provide retailers with rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness.
ReTel developed technology that securely audits videos to provide advanced reports for retailers. When combined with ShopperTrak’s managed service, the new audits will help retailers compare sales associate behavior and improve the customer experience.
“In addition to our existing suite of retail traffic analytics, ShopperTrak will be offering insight into store performance factors that directly affect both the customer’s experience and the retailer’s revenue,” said ShopperTrak chief marketing officer Ed Marcheselli.