CHICAGO — Retail technology company ShopperTrak has acquired RapidBlue Solutions Oy, a leading European provider of retail data and analytics.
ShopperTrak collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. It will leverage the Helsinki-based company, which uses radio frequency technology to collect shopper movement information, to enhance current in-store counting solutions. RapidBlue will also function as a corporate R&D center for ShopperTrak in Europe and as a sales office for Scandinavia, Russia and Eastern Europe.
RapidBlue transforms anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
"ShopperTrak counts more shoppers and analyzes more data for more retail stores and malls than any company in the world,” said Christopher Ainsley, CEO of ShopperTrak. "RapidBlue’s ability to collect anonymized data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services. Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics. This acquisition expands our offerings and allows us to provide retailers and mall owners with unprecedented access to the vital shopper insights that drive their businesses.”
ShopperTrak will fully integrate RapidBlue’s technology into its brand.
"Integrating with ShopperTrak will provide our customers with greater functionality and quality of service," said RapidBlue CEO Gavin Weigh. “Retailers and mall managers will benefit from ShopperTrak’s comprehensive suite of technology and services designed to continuously improve both customer experience and their own businesses.”
ShopperTrak services are deployed in more than 60,000 locations in 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China and Helsinki, Finland.