ShopperTrak: June 2013

Total U.S. Shopper Traffic in Retail Stores and Malls for June 2013

Shopper activity slightly decreased last month, thus returning to seasonal standards after May holidays. Retail foot traffic decreased 1.3% in June compared to May 2013, a slight departure from recently reported positive month-over-month retail trends. However, foot traffic for June 2013 was relatively flat compared to the same month in 2012 — with an increase of 0.3%.

The only holiday during the month of June — Father's Day — did not generate as much total foot traffic as May’s holidays of Mother's Day and Memorial Day. In June, shoppers took a cue from the moderate weather and instead focused on slowly replenishing their summer wardrobe and warm weather supplies.

“Although June’s foot traffic was relatively slow, the Fourth of July holiday — and some consumers’ decision to take the entire week off from work — may cause stores to see an increase in shopping and spending,” said Bill Martin, ShopperTrak founder. “In addition, some retailers will begin to gear up for the back-to-school season during the second half of July, which may also contribute to an increase in traffic and sales for the month.”

ShopperTrak's data and analyses in this article are based on counting billions of shoppers in more than 60,000 locations across 90 countries. ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. Find out more at


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