New York -- Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.
Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.
“Shopzilla is in the business of connecting millions of consumers with retailers and brands, whether it’s on our owned and operated sites, our publisher network, or through Aisle A, our fast-growing audience activation division,” said Bill Glass, CEO of Shopzilla. “We have been investing substantially in data science to build out a compelling set of audience segments for advertisers of all types — retailers, brands, and manufacturers. This capacity, combined with Connexity’s programmatic media buying platform, will give Aisle A unprecedented reach to deliver targeted audiences in scale for its marketing partners.”
Shopzilla and Connexity have been partnering for the past year. Shopzilla expects to fully integrate Connexity’s platform into the Aisle A division in the next few months.
According to the company, Aisle A will help to identify, reach and convert high value consumers through an audience-centric programmatic solution. The Aisle A audiences, referred to as “Aisles,” will be available exclusively through the platform and the team will be rolling out a new suite of audience centric products in the coming months, including the ability to reach multiple devices in the household with bridged multiscreen targeting.
Aisle A, the audience activation division of Shopzilla, specializes in leveraging the power of shopping to create value for brands, manufacturers and retailers. It is powered by proprietary data and premium retail inventory collected from Shopzilla’s portfolio of shopping websites and a premium partner network. Aisle A is headquartered in Los Angeles with regional offices in New York, Chicago and London.