Silicon Valley vet joins media solutions provider

LIVONIA, Mich. — Valassis, a provider of intelligent media delivery, has hired Silicon Valley innovator Rajat Shroff as VP product development for, a Valassis Digital Company.

Most recently, Shroff served as the head of personalization, advertising and merchandising products for Reardon Commerce, where he led the strategy and delivery of products for analytics, personalization, search, advertising and merchandising. His prior experience includes product management leadership positions with Permuto, Rhythm NewMedia and Oracle Corporation.

 Valassis strengthened its digital presence in 2012 with the acquisitions of and Circle Street; the launch of the first fully-integrated Facebook couponing app in RedPlum Social Savings; and the introduction of Purchase Precision Technology. A first-of-its-kind technology, it combines proprietary and syndicated online and offline geographical and behavioral data. 

“We are all about intelligent media delivery. We have a unique ability to deliver advertising and promotional messages by combining precise targeting, powerful insights and proven media to influence purchase behavior,” said Valassis president and CEO Rob Mason. “As part of our vision, we are focused on shaping the right team to continually create new and better ways to help our clients connect with and engage consumers and drive their greatest success.”

“Rajat's extensive background, detailed understanding of mobile technology and proven track record of success make him a huge asset for Valassis’ continued digital advancement as we push the boundaries of technology,”  Valassis chief digital officer Jim Parkinson said. 


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