Winnipeg, Manitoba -- Silver Jeans Co., the Canadian-based mid luxury denim brand, will open its "loft" concept store at La Plaza Mall on Sept. 13, in McAllen, Texas.
"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co., which operates several stores in the United States and also sells its good through department stores and specialty stores. “We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."
The 1,536-sq.-ft. store at La Plaza Mall is designed to provide consumers with a unique and creative denim experience, with personalized service catering to customers' specific fit needs. With its sliding loft doors, hanging hammock and eclectic mix of chairs, the space has a playful and fun feel. The rustic wood paneling, craftsman style denim bar and vintage Western Glove Works factory photos reflect the Silver Jeans Co. brand heritage. (Silver Jeans Co. is a division of Western Glove Works.)
The loft will feature the latest in digital technology with an innovative mobile point of sale system. A 6-ft. media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co. campaign photo shoots.