Winnipeg, Manitoba -- Silver Jeans Co. will open a store at Woodfield Mall on April 11, in Schaumburg, Ill.
"We put a lot of work into making sure the store environment represents our brand," says Michael Silver, CEO, Silver Jeans Co. "Consumers will be able to experience our brand values by visiting one of our lofts. We've created an environment that has a comfortable modern feeling but also lets our guests know that we're a historic brand with a rich 92-year history."
The 2,058-sq.-ft. store at Woodfield Mall is designed to provide consumers with a unique and creative denim experience. From the unique sliding loft doors to the hanging hammock and eclectic mix of chairs throughout, the store was designed with a playful and fun feel. The rustic wood paneling, craftsman style denim bar and vintage Western Glove Works factory photos reflect the Silver Jeans Co. heritage.
The store will also feature the latest in digital technology with an innovative mobile point of sale system. A 6-ft. media wall displaying the latest campaign and breakthrough music videos as well as behind the scenes features from Silver Jeans Co. campaign photo shoots will be the centerpiece.