Indianapolis -- Simon announced the expansion of its agreement with Mobiquity Technologies, a technology company focusing on location-based mobile solutions, to create "smart malls" in 200-plus Simon retail destinations in the U.S. using Bluetooth-enabled iBeacon technology.
Simon's deployment of Mobiquity's Mobi-Beacon network, already in place in 75 of its premier shopping destinations, provides an opt-in opportunity for customers to engage with retailers, brands and mall apps for timely and contextually-relevant personalized offers, information and real-time experiences.
"We are constantly seeking ways to enhance the Simon shopping experience through relevant, leading-edge technology," said Mikael Thygesen, chief marketing officer of Simon. "We are pleased to help facilitate the growing adoption of iBeacon technology and believe it is an important new initiative that will provide Simon, its retailers and brands with interesting, new ways to reach and communicate with shoppers who choose to opt in to the program."
The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring 2015.