Simon partners with Glamour and GQ for omnichannel promo

Indianapolis - Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines. Kicking off in Glamour's and GQ's September issues with a nine-page custom-shot Simon Lookbook insert, the program extends online with significant presence on Glamour's and GQ's digital properties, including his-and-hers videos, which provide an in-depth look into how to wear fall's trends.

The program's social component encourages readers to send a photo of their favorite fall looks using the hashtags #foundatsimon and #gqglamourcontestentry for the opportunity to win a $2,500 shopping spree at a Simon center.

Starting in September, the Lookbook Live Event Series will bring the program's print and digital assets to 11 Simon centers across the U.S. This interactive trend showcase, hosted by style pros from Glamour and GQ, will offer personal one-on-one styling sessions, beauty how-to lessons, social media challenges and giveaways.


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