Sean Mayo, former director of strategic partnerships for Simon Business Ventures, part of Simon Property Group’s (SPG) marketing and business development arm, has been promoted to regional director of marketing, east region of The Mills portfolio.
“We are thrilled to promote Sean who will direct the marketing strategy at seven of our successful east coast properties,” VP of marketing Kelly Mikesell. “Along with a talented team of marketing professionals, he will help to strengthen our portfolio and further brand The Mills properties throughout the country as leading shopping destinations within their markets.”
In his new role, Mayo will focus his attention on retailer sales, promotions, public relations and advertising and tourism-related efforts. He will oversee all marketing related work for Arundel Mills (Baltimore, Md.), Concord Mills (Charlotte, N.C.), Franklin Mills (Philadelphia, Pa.), Gurnee Mills (Chicago, Ill.), Opry Mills (Nashville, Tenn.), Potomac Mills (Washington, D.C., area) and Sugarloaf Mills (Atlanta, Ga.).
Having been with SPG since 2011, Mayo has worked to identify and secure partnerships with leading national brands, recently launching an initiative with MasterCard. Mayo’s past experience includes marketing, event planning and business development for prominent retail and entertainment organizations across the nation, such as Brown Shoe Company, Bally Total Fitness, NBA Entertainment and the New York Yankees.
Mayo received a B.A. in English from the University of Delaware and an M.B.A in marketing from Drexel University. He will be based at Potomac Mills and travel regularly throughout the eastern region.
The Mills, one of Simon Property Group's five real estate platforms, offers a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts.