Indianapolis Simon Property Group announced it has teamed up with the National Crime Prevention Council to unveil NCPC's new initiative called Circle of Respect in approximately 185 malls across the country.
During the initial phase of the campaign, NCPC said it intends to shift public perception from a view that condones bullying and harassment as a rite of passage to one that considers bullying and harassment to be unacceptable behavior.
As part of NCPC's ongoing partnership with Simon Property Group, Simon malls will post door clings at its entrances, tent cards at food court tables, and hand out information at Guest Services encouraging consumers to log on and take the Circle of Respect pledge at circleofrespect.org.
"The malls represent an important part of our community where people go to shop, dine, and be entertained in a safe, secure environment," said Ann M. Harkins, president and CEO, National Crime Prevention Council. "We are thrilled to combine with Simon Property Group to bring the important message of respect for each other and our community to malls across the country."