Richmond, England - Sirma Solutions JSC is releasing Loyax, a white label loyalty platform. Loyax provides businesses with reporting and analytics designed to enable companies to understand their customers and offer personalized rewards based on customer buying behavior.
Loyax analytical and reporting features include back-office reporting, customer behavior analytics and data enhancement. The loyalty software now provides more detailed information about customer spending habits, including number of visits and spend, average time between visits/purchases, preferred products and services, and a comparison between points earned and points redeemed Further analysis based on customer demographic profiles, as well as detailed comparison reports are available as well. All the reports are presented in both tabular and graphic view with options to be exported in standard file formats for further processing.