Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multiplatform marketing and social media campaigns through 2015.
"It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”
“Kelly has a unique ability to be a glamour trendsetter who also conveys an accessible fashion sensibility that hits right on target with the demographic shopping for Skechers women’s footwear,” said Michael Greenberg, president of Skechers. “She’s also the first celebrity we’ve ever featured globally who came to fame outside the United States. As Kelly resonates in Europe and around the world, this partnership is a testament to the international strength of our brand. We’re thrilled to have her on board and look forward to excitement she will generate for Skechers.”
Brook joins a Skechers female celebrity roster that currently includes multi-platinum selling recording artist and actress Demi Lovato, television personality Brooke Burke-Charvet and “The Voice” winner Danielle Bradbery. Prior campaigns have featured Kim Kardashian, Britney Spears, Christina Aguilera and Carrie Underwood.
The global Skechers footwear marketing campaign featuring Brook will extend across all platforms including television, print, online, outdoor and point of purchase.