Skechers USA, Times Square

Skechers USA’s recently remodeled East Coast flagship store on 42nd Street in Manhattan’s Times Square has incorporated five outdoor LED displays and three static displays to make its own statement on one of the world’s most visually noisy stages.

The footwear retailer’s new Times Square signage includes a marquee with two main high-resolution LED video displays and two illuminated backlit channel letters. In addition to the marquee displays, Skechers added a LED banner display and a LED video blade. The combined LED video system spans more than 700 sq. ft., features 10 mm pixel spacing and exclusively advertises the Skechers brand.

"The new LED screens have definitely enhanced our Times Square store with more dynamic visual displays," said Marc Rooney, VP retail operations, Skechers USA.

Times Square electronic display veteran Daktronics supplied the four LED video displays, as well as the ProPixel freeform puck elements that serve as a lighting accent beneath the storefront's canopy.

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